Updated October 14, 2026 — Black Friday lands on November 27 and Cyber Monday on November 30 this year. Black Friday is the single best mattress-buying moment of the year, and the early deals usually start in the first week of November, so now is the time to set your budget and shortlist.
Why Black Friday is the best time to buy a mattress
Mattresses see their deepest, most reliable discounts of the year during the Black Friday and Cyber Monday window. Unlike flash sales, nearly every brand and retailer participates, so you can comparison-shop the same bed across price tiers instead of taking the first “sale” you see. If you’ve been waiting to replace a worn-out mattress, this is the window to do it.
Best Black Friday deals by price tier
We sort deals the way real budgets work — by what you can spend, not by brand hype.
Budget: under $300 (Queen)
Boxed foam and basic hybrids hit their lowest prices of the year. Great for guest rooms, kids’ rooms, and first apartments. Watch the Zinus Green Tea Memory Foam and Novilla Bliss — both routinely dip to their yearly low on Black Friday.
Mid-range: $300–$700 (Queen)
This is the sweet spot for a primary bed. Hybrids with better coils and cooling covers land here on sale. The Linenspa 10″ Hybrid and Vibe Gel Memory Foam are strong value picks that get materially cheaper in late November.
Premium: $700+ (Queen)
Luxury hybrids and brand-name beds post their biggest dollar-off savings here. If you want a name brand, this is the tier where Black Friday saves you the most in absolute dollars — see the brand ranges below.
2026 brand deals to expect (and how deep they go)
Based on the early 2026 sales already live and recent years’ pricing, here’s the discount depth to expect:
- Saatva — up to roughly $600–$700 off (luxury innerspring and hybrid).
- Nectar — up to about 50% off mattresses, with bundle deals going deeper.
- DreamCloud — up to about 60% off mattresses plus bundle savings.
- Helix — roughly 20–35% off sitewide, often with free pillows.
- Nolah — around 35% off sitewide, frequently with free accessories.
- Purple — up to about $1,000 off higher-end models, plus accessory bundles.
- Bear, Avocado, WinkBeds, Puffy — 20–40% off ranges; strong for organic and cooling needs.
Premium pick to watch: Ultimate Snooze
Shopping the luxury end this year? Ultimate Snooze handcrafts its mattresses and backs them with a long in-home sleep trial, and its deepest discounts of the year land in the Black Friday window — worth a look before committing to a big-box premium brand.
Terms change right up to the event, so treat these as a planning guide and confirm the live price on the retailer’s own page before you buy.
How to shop Black Friday without overpaying
- Start watching in early November. Many “Black Friday” prices appear two to three weeks early — waiting for the literal Friday rarely gets a better number.
- Check the real regular price. Some brands keep an inflated year-round “original” price. Compare against what the bed actually sold for in September, not just the crossed-out number.
- Match the tier to the room. A guest room doesn’t need a premium bed; put the budget where you actually sleep.
- Protect the purchase. A long sleep trial and free returns matter more than squeezing out the last $50.
More deal guides
Keep comparing with our best clearance deals right now and best mattress deals by price tier.
Frequently asked questions
When is Black Friday 2026? Friday, November 27, with Cyber Monday following on November 30. Expect early deals from the first week of November.
Is Black Friday or Cyber Monday better for mattresses? For boxed/online beds the pricing is usually identical across both days; for in-store and premium brands, Black Friday tends to have the widest selection in stock.
Should I wait for Black Friday or buy now? If your current mattress is worn out and hurting your sleep, don’t wait — but if you can hold a few weeks, late November will be the lowest price of the year.